Deadline: 07 September, 2020

The World Tourism Organisation (UNWTO) has opened applications for the UNWTO Inspiration Africa Challenge.

The challenge is designed for key actors from the marketing sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.

Beyond Covid-19, the campaign aims to create a positive image of Africa as a tourism destination that supports the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.

UNWTO is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

Benefits

• Association with UNWTO agenda for Africa
• Invitation to launch the campaign with the UNWTO Secretary-General
• Speaking opportunity at the UNWTO General Assembly in 2021
• Contribute to support African development through tourism
• Visibility among UNWTO African member states (ministries of tourism) and the global tourism sector
• Form part of the UNWTO innovation network

Eligibility

• All those who want to make a difference for Africa through using their imagination
• Open to marketing, communication, advertising and branding firms
• Group of companies, startups and innovators, marketers, designers, brand experts and digital experts
• Innovative and inspiring in nature
• With a focus on Africa but eventually adaptable regionally and to individual countries
• Relevant in the current Covid-19 recovery context and in the medium term

To apply and for information, click here.