South Africa: PCMF Launches Awareness Initiative

The Princess Charlene of Monaco Foundation (PCMF), South Africa, brought together some of South Africa’s top celebrities and global non-governmental organisations to launch a social awareness initiative with the aim of inspiring people, saving lives, and impacting communities. The #strongtogether Celebrity Challenge started on 26 May and ended on 09 June, 2020.

The challenge brought hope to many, and the celebrity ambassadors inspired their supporters to drive positive change in their communities while raising funds for their charities of choice, as well as the foundation. There was a lucky draw where, for only $10, participants stood a chance to win a set of tickets to the 2021 Monaco F1 Grand Prix, or a five-day stay at the luxurious five-star Etali Safari Lodge in Madikwe, South Africa. The foundation donated all proceeds from the ticket sales to charity.

#strongtogether is a symbol of unity and solidarity encouraged by Monaco’s sovereign, Prince Albert II, who contracted and recovered from Covid-19 in March this year. HSH Princess Charlene of Monaco brought the initiative to South Africa through her foundation to bring hope and aid to those impacted by the pandemic.

An Olympic medallist and devoted mother, Princess Charlene started her foundation to teach school-age children swimming and water safety skills and train bystanders in rescue and resuscitation. Her foundation put its weight behind the #strongtogether movement to bring hope and relieve suffering. It is already doing so by raising public awareness about the dangers of water and drowning, teaching children preventative measures to decrease water-related mortality, and teaching people how to swim.

The foundation is currently creating awareness around the Covid-19 pandemic and getting hands-on by donating thousands of masks and helping those who need it so desperately in these uncharted times.

Princess Charlene stated, ‘The challenge promises to help people face a brighter future through health and show how much stronger we are together. Together, we will save lives – one person, one family, one community at a time’.

The celebrity ambassadors included Bryan Habana, Kurt Darren, Jeannie D, Melinda Bam, Gareth Cliff, Terence Parkin, amongst others.

Source: SA GoodNews

Photo source: Paul Saad


About the Author