Deadline: 30 April, 2020
Location: Geneva, Switzerland
United Nations International Children’s Emergency Fund (UNICEF) is seeking to fill the position of a Fundraising Specialist (Digital). UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children, to save their lives, to defend their rights, to help them fulfill their potential. UNICEF works for a world in which every child has a fair chance in life.
Responsibilities
- Manage and implement digital analytics, CRO, attribution and A/B testing solutions as required, working with agencies where appropriate, alongside both headquarters’ teams and markets
- Collaborate with Private Fundraising and Partnerships teams, UNICEF offices and ICT for strategic projects such as the Google Marketing Platform project, the Digital Transformation project and CRM project
- Support the unicef.org Global Giving Platform to improve performance in conversion and journeys for digital advertising channels
- Build a digital analytics dashboard that includes all paid marketing activity and generates insights for CRO, beginning in one region and ensuring scalability across all regions where needed
- Coordinate KM coaching and training appropriate for each RO and CO staff group and in line with their KM responsibilities
- Support digital tests working with key markets to pilot new techniques and roll out learnings globally
- Work closely with the Marketing team in Private Fundraising and Partnerships to embed best practice on testing throughout digital assets and delivery
- Assist National Committees and country offices in acquiring and enhancing specific digital knowledge or providing technical support on implementation of digital fundraising campaigns
Requirements
- Advanced university degree in Marketing, Advertising, Digital Fundraising or other relevant field (essential)
- Bachelor’s degree with seven years of experience may be accepted in lieu of an advanced university degree
- Any other additional training in a related field is an asset
- Five years of progressively responsible work experience, minimum, in international digital campaigns, marketing and digital fundraising areas, with specific focus on areas such as digital acquisition, cultivation and retention of pledge donors, integrated media planning, and marketing communications and multi-channel campaign management
- Fluency in English is required (other languages are desirable but not essential)
To apply and for more information, click here.
Photo source: Howard Lake
